How I Built Casual Reign to Help Others Feel More Like Themselves
When I first started thinking about creating Casual Reign, I wasn’t trying to build a huge business or become an entrepreneur. I was simply trying to solve a problem that I, and so many other trans people, were experiencing every day. I just wanted to feel comfortable in who I am.
As a trans man, gender expression has played a massive role in my life and confidence. Like many other trans people, certain things helped me feel more aligned with myself and my identity. Sometimes those things were big moments, but more often than not, they were small, everyday things that most people wouldn’t even notice or think about.
It was things like the clothes I wore, how I carried myself, feeling comfortable leaving the house, and most importantly, feeling less aware of my body. Packing was something that really helped create these moments of authenticity and comfort.
For many trans men and transmasculine people, packing can be an important part of gender expression and confidence. But when I looked around, I found that the vast majority of gender-affirming gear, i.e. packing products, were unrealistic for everyday life or overseas, meaning I had to pay extortionate shipping fees and wait weeks for delivery. I knew that other people in my position would feel the same frustration as I did, and I knew I had to create something that felt casual, wearable and accessible.
That idea eventually became Casual Reign. From the beginning, my goal was never just to sell products. I wanted to create something that helped people feel more comfortable, confident, and at ease in themselves. That’s why our packing boxers are designed to feel like regular everyday underwear, while still offering a secure place for a packer. Comfort matters just as much as functionality.
Over time, I realised Casual Reign was becoming more than just a small clothing brand. It became a community space too.
One of the most meaningful parts of running the brand has been hearing from customers
who tell us things like:
• “I finally feel comfortable leaving the house.”
• “This helped me feel more confident.”
• “I felt gender euphoria for the first time.”
Those messages mean everything to me, because I know exactly what that feeling is like.
Adventure
Being trans can sometimes feel exhausting. There can be pressure to explain yourself constantly, pressure to “pass,” or pressure to look a certain way. Social media can amplify all of that too. But I think there’s something really important about creating spaces, brands, and communities that simply allow people to exist as themselves without judgment. That’s something I try to carry into everything we do with Casual Reign.
Alongside our products, we’ve also focused on creating community resources like our free gender journal and podcast conversations through The Casual Lounge, where trans people can openly share their stories and experiences. Representation matters, but honest conversation matters too.
I think a lot of trans people spend years trying to shrink themselves or hide parts of who they are. Building Casual Reign has almost been the opposite of that for me. It’s been about creating something openly, honestly, and with kindness at the centre of it.
There’s still a long way to go when it comes to trans visibility, acceptance, and support, especially in the current climate. But I genuinely believe that small things can have a huge impact on someone’s confidence and well-being. Sometimes it’s a conversation, a community, or simply wearing something that helps you feel more like yourself.
That’s why Casual Reign exists, and I couldn’t be prouder of what we’ve achieved as a community.
Remy
Listen to The Casual Lounge Podcast